David Meerman Scott - The New Rules of Marketing & PR

Join Nia CEO Jeff Stewart and guest expert, David Meerman Scott, for a three part teleseminar series to learn why marketing on the web is different. Rather than following the old rules of command-and-control advertising and PR, speak directly to your audience with messages that help them solve problems, instead of bombarding them with advertising they'll likely ignore. In this Teleseminar, you will learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach your community and clients directly. Harness the power of online marketing using blogs, viral marketing, podcasts, video, search engine marketing and online thought-leadership.

Teleseminar 1: The New Rules of Marketing, Buyer Personas and Reaching Your Buyers Directly

Before the web, marketing was simply advertising and branding. It relied on interruption to get noticed and was one-way and about selling products. Communication was exclusively through the media and you couldn't go directly to your market. The web has changed the rules. It is now possible to reach ever-smaller slices of a market with specific messages your audience wants to hear. In the online world, it is critical to think like the buyer and speak in their language. Buyers need to see their problems solved by your products and services.

Teleseminar 2: You Are What You Publish

Creating a compelling website with content-rich pages, targeted to your clients and community personas is a good start. But what are you doing to reach those who do not come to your website? Your audience is reading blogs, visiting forums and chat rooms, using search engines and relying on the web's viral word-of-mouse network to learn about you and your services. How are you reaching them?

Teleseminar 3: Developing a Social Media Marketing Strategy

Now that you understand the potential for reaching your audience directly, how will you combine these new tools in a coherent strategy? We'll discuss social networking sites like Twitter, Facebook, YouTube and blogging.

How To Participate 

• Buy the book
• Listen to the LIVE Teleseminars
• Dial the phone number below and enter the access code when you are prompted.
• Call: 1-712-432-1001 and Dial Access Code: 451252178#
• Email your questions for David to: connect@nianow.com

Please note: The teleseminar is limited to the first 1000 callers.

After Each Session

Check back to this page. Each teleseminar will be recorded and posted here for future review.