UK Nia Teachers have joined forces with Scotland’s National “Get Scotland Dancing” campaign. This campaign aims to get more people dancing than ever before and has created a network of places to dance by promoting participation through high profile events across the country.
Nia is now a part of this crusade thanks to the efforts of Karen Small, Sandy Winterbottom, and the Scotland Nia Community. It was their continued efforts that helped to achieve recognition of Nia as a dance form in Scotland. Nia teachers attended every meeting to make sure they were heard and became a well recognized name by the Get Scotland Dancing board.
The Get Scotland Dancing Campaign is the first time Nia has been recognized in Scotland as a dance form, and is now published in their glossary. The idea was first spotted by Cathy Ferris as a way to access a more mainstream audience.
“Whenever there was a meeting located near a Nia teacher we made sure to be there. We were tenacious, in a nice way. They might not have heard about Nia in the beginning, but they certainly know about it now,” said Karen Smalls.
Scotland’s vision is in alignment with the Nia promise that dance benefits everyone’s health, well-being and social lives, as well as being fun. The Get Scotland Dancing website specifically states, “People who participate in dance are 62% more likely to have better health than people who don’t dance.” They list all providers offering classes on their website and deal with the signup process for participants. Get Scotland Dancing also sends posters to promote involvement locally, with sample marketing materials that members can send to existing dancers encouraging them to bring a friend.
People around the world's main focus is to burn calories and are stuck in the “no pain, no gain” myth. This new campaign squashes that myth and encourages people to realize the benefits of getting a great work out though dance. It’s not about being a brilliant dancer; it is about enjoyment, fitness, being creative and meeting people. It recognizes that dance is for everyone, from babies to pensioners.
Nia has also reached out to help the campaign by offering free taster classes, liking and sharing on facebook, and offering feedback on their newly created website. This has been appreciated by the organizers of Get Scotland Dancing. The main campaign will happen this summer and the Nia community in Scotland is looking forward to getting as involved as possible.